June 15, 2017

The Power of Digital Marketing

The best bang for your buck in marketing.

Digital marketing didn't take off until about 10 years ago.  The social media revolution that we've experienced over the last decade has changed the marketing industry in many great ways.  No longer do you have to spend thousands of dollars on print media or other traditional media sources that provide lack luster results!  

How does digital marketing fit into small business?

Kain Media Group breaks the process of doing business down into smaller steps.  The first step is marketing.  Marketing drives new customers and increases revenue.  The better marketing a company can produce, the more new clients they can attract.



Digital marketing is the most efficient and appealing way to attract new clients.  Why?  Think about how many times a day you check your Facebook.  Every single time you scroll through your timeline, you're consuming marketing in the form of sponsored ads by businesses around the world.  That compounds over time and creates a marketing platform that dominates the industry.

To illustrate how effective social media marketing is compared to traditional marketing we've constructed a graph.  Below, you'll find how much it costs to reach 1000 people using each media source.


The data speaks for itself.

Digital marketing costs a fraction of other traditional media sources, AND it allows you to target audiences that will buy your products.  For example, a music store has no need to advertise to people who aren't interested in music.  Social media marketing is the only marketing source that would allow this business owner the option to target only people interested in music.  

Digital marketing might allow a business to generate a lot of leads, but turning those leads into sales happens on a website.  Building a clean, user-friendly, simple website allows a business to capture the audience they're marketing to and convert them into buying customers.  

Let your website make sales for you.

The best websites work for their owners.  While you're sleeping, your website should be closing sales for you.  Kain Media Group specializes in building user-friendly websites that streamline the sales process and generate revenue at all times.  

After you've closed those sales, it's time for you to do what you do best.  Run your business.  As your business grows, you'll find that the work you do will reflect on your brand.  People will recognize your business name and want to continue to do business with you because of your reputation.  Brand recognition is very important to growing your business once you've established yourself.

Huge companies like Coca-Cola, Apple, and Exxon Mobile have one major thing in common.  Brand recognition.  Millions of people recognize these brands based only on their logos.  Building a large business that's going to last decades requires solid branding.  After you've done business with a client, you want them to keep coming back and that's what good branding can offer you!  

Build a brand that people want to do business with.

A great way to build brand loyalty is to introduce apparel that uniquely establishes your business in it's industry.  When people are willing to wear your logo around on their bodies, you know they are loyal to your brand name.  Building that trust and recognition takes years, but when it's established, it's one of the strongest forces in marketing.  

Our Expertise

Kain Media Group understands how important digital marketing is to small businesses.  Companies with smaller budgets can get great value out of good social media marketing.  

Our programs are designed to help your small business grow quickly without breaking the bank.  We've been in your position.  Our entire team owns or at one point owned a small business and we understand how difficult it is to find extra cash to advertise.  That's why we sit down one-on-one with you so you get the best deal possible!

Contact Us!

We're very passionate about what we do, and we want to bring that energy to your company and your marketing.  If you're interested in any of our services or want to learn more about us, contact us below or use our convenient scheduling tool in the bottom right of your screen ("Contact Us") to set up an introductory phone call/meeting!